MILKO GETS A WORLD-FIRST FROM ELOPAK

Sweden’s leading dairy is first to trial latest carton innovation

Milko’s new range of fruit yoghurts now in Elopak’s Diamond Pure-Pak Curve cartons

Elopak, the global packaging systems specialist, will unveil its latest carton innovation in partnership with Swedish dairy Milko. In March 2005, Milko will re-launch its famous healthy low-fat, low sugar fruit yoghurt drinks in the new standard Diamond Pure-Pak^® Curve carton, and in doing so will be the first company in the world to trial the latest in carton packaging design and technology from Elopak.

The new package combines the technical and ergonomic design features of the award winning Mini Diamond and Pure-Pak^® Curve carton, to create a totally original shaped carton.

Consumer tests have demonstrated that the Diamond Pure-Pak^® Curve carton retains the traditional and familiar premium image of the Pure-Pak^® carton, with the added emotional value of the unique curve feature, and the functional benefits of the cap with better grip and bigger pouring opening. The pouring spout diameter is increased with 38% to give improved pouring properties. This new carton concept was selected by Milko to give the dairy a new edge and stronger premium profile for its high quality and healthy yoghurt products.

Elopak has installed a Pure-Pak^® P-S50 filling machine into Milko’s central Grådö dairy and products will be on the shelves in early March 05. Marketing Manager Jonas Welander at Milko says, “We were impressed by the striking and elegant style of the carton which with the 5th panel provides new graphic possibilities and a prominent space for branding or slogans. We have used it for one of our key messages for these products – LÄTTSOCKRAD (meaning Low Sugar). For Milko, Elopak’s innovative design generates outstanding visibility and the distinct differentiation demanded for the highest quality products in an ever increasing competitive market.”

Elopak’s senior project manager Oyvind Stampe adds, “Elopak is constantly striving to push the boundaries of carton packaging design and technology. The combination of the key features and convenience benefits of two successful carton developments has produced our best liquid food packaging option. This first market test will conclusively demonstrate the new premium possibilities for both juice and dairy from Elopak Pure-Pak^® carton innovation.”

A range of six fruit yoghurts will be launched in a 1 litre standard Diamond Pure-Pak^® Curve carton, in the pilot scheme for Elopak’s most recent innovation. The Milko flavours are blueberry, strawberry, orange, four fruits (peach, pineapple, apricot and pear), three fruits (apple, strawberry and raspberry) and mixed berries (raspberry, strawberry and cranberry). All six varieties are health and fruity drinks enjoyed by all the family as a healthy low fat and low sugar yoghurts.