Allied
Biotech Corporation
The carotenoid supplier to the global
food and dietary supplement industries
Allied Industrial Corp., Ltd was originally a dye
manufacturer. Based on the accumulated synthesis and
formulation know-how a fast track project was initiated in
1996. The goal was the development of a synthesis for
nature-identical Beta-carotene, and corresponding
formulations.
During
2000 and 2001 Allied successfully launched its Beta-carotene products to the
global food and supplement industries under the brand name
Altratene®. This introduced more
competition into a market, which had been dominated for years by only two
manufacturers.
In January 2002 Allied Biotech Corporation was formed as a
subsidiary of Allied Industrial Corp., Ltd Group, with the purpose of
focussing entirely on the carotenoid business.
Altratene® is manufactured in a
new large scale, and state-of-the-art plant in Taiwan, which holds an
ISO9001:2000 certificate issued by the German TÜV CERT Certification Body.
Besides the
Altratene® products
are kosher certified by OU and they are all non-GMO produced
and non-BSE produced.
The product portfolio includes formulations for all
applications. Oily suspensions in various concentrations are
primarily used in products such as margarine, salad
dressing, popcorn, and soft gel capsules. Cold water
dispersible powders are used in dairy products, soft drinks,
bakery products, custards, instant beverages and nutritional
powders. Finally Allied Biotech Corporation also offers
Beta-carotene emulsions, which are primarily used in
beverages, but also in other water based products.
Allied is continuously working on improving its position
on the market as "The Carotenoid Company". In line with
this, Allied is now introducing another exiting carotenoid "β-Apo-8´-carotenal". This provides a deep red colour and is
already well established as a nature-identical colorant on
the food market. Allied can offer β-Apo-8´-carotenal as an
oil suspension or solution, as well as on dry powder form.
These formulations make it possible for food manufacturers
to colour products like cheese, margarine, vegetable oil,
soup, sauce, dairy products, sweets and pastries. The
quality are of course at the same high level the market has
learned to expect from Allied’s
Altratene®
Beta-carotene product range.
Allied Biotech Corporation has established a global sales and
marketing network, which comprises own offices in Germany, Denmark, US,
Brazil, China and Taiwan, and co-operations in several countries with
partners specialized in distribution of food additives and ingredients.
With this set-up, and due to the high service level and product quality,
Allied is now supplying carotenoid formulations to important food and
supplement companies in more than 45 countries around the world.
In its relative short period in the market place Allied has effectively
established a position as a serious, customer orientated, and long term
source of carotenoids. This was underscored in December, 2003 and April 2005
when Allied Biotech Corporation won the "Market Penetration Award"
and the "Product Line Strategy Leadership Award" issued by internationally
renowned Frost & Sullivan.
The
market has generally appreciated and welcomed Allied Biotech
Corporation’s entrance into the carotenoids area, and frequently asks
when the company is ready with more formulations and new carotenoids. It is
Allied’s strategy to become the carotenoids company, and Allied is
therefore working on the introduction of new Beta-carotene formulations as
well as other carotenoids such as Lycopene, Lutein, Astaxanthin and
Canthaxanthin.
For more information please visit our website at:
www.altratene.com
Mr. Jan HolmHansen
Allied Biotech Europe GmbH
Sanddornweg 6, D-76149 Karlsruhe, Germany
Tel: +49-(0) - 721-791-8940
Fax: +49-(0)- 721-791-9930
Website:
www.altratene.com
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